Over 30 years ago Allen worked to offer products free of dyes, perfumes and fragrances. It was his strong belief the dyes and fragrances in national brands of laundry detergent might leave a residue which may migrate through the skin into the body. Over the years as cloth diapering made a resurgence families who cloth diaper learned the detergents made by Allen's did not leave any residue behind on their cloth diapers.

We are happy to announce our new logo, package design, and continued commitment to provide laundry detergent and cleaning products which contain no perfumes, colors, or residues.

The tear drop in the A hints to how you only need a drop of our highly concentrated formula. The bright blues and greens in our logo reflect our concern for the environment and use of natural ingredients.

Because Allen's is conscientious about our planet, we will not be following a traditional rebrand. Instead of discarding unused caps, labels and bottles made specific to Allen's Naturally, we will start to change the look of our products as we use up existing labeled bottles and caps still on hand.

Thank you for your continued support and business.

- Allen's Naturally